Wafer | Healthy Eats — Flavorful Nutrition for busy people

Healthy Eats

Flavorful Nutrition for busy people

About Healthy Eats

Healthy Eats is a meal delivery service designed specifically for people who follow diets and have health goals to achieve. They provide pre-cooked meals to their customers across the US, most of whom are busy professionals who don’t have time to cook at home.

Healthy Eats offer a range of dietary options, including vegan, keto, paleo, and protein diets, and the meals are fully customizable based on the customer’s allergies or intolerances. They aim to provide delicious and wholesome meals without the hassle of grocery shopping, meal prep, or cooking.

Deliverables
UX & UI Design
Responsive Web Development
Branding
Content Strategy

Our Challenge

Our challenge was to showcase Healthy Eats’ unique offering of diet friendly and allergy supported meals in an approachable and attractive way. We helped them place a content strategy in place aimed at helping users quickly find the meal plan that suits their requirements.

We also helped with the design direction, look and feel of the website, and their brand presence throughout the screens. We wanted to give Healthy Eats a bright, youthful and confident look which will truly speak to their customers.

Focus on Diets

Guided by the user personas, we crafted a menu for Healthy Eats based on a few data points. The meal must belong to a diet: Balanced, Protein, Keto, Paleo, and Vegan. Each meal must also provide Macros and descriptive ingredients.

Process and Features

We highlighted Healthy Eats’ straightforward process and honest feature offering, making a compelling statement to prospective customers.

Personalized Meal Selection

We made sure to help users make informed decisions through their entire journey with Healthy Eats. Not only do they get to choose diets, but also specify their allergy or intolerances in order to make sure the food they receive is completely safe, and fit for their needs. Users can purchase confidently with clear and transparent pricing, and order the right quantities.

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Hassle-free booking process

Once users have set the diet and other preferences they can pay and proceed to choose individual dishes from the weekly menu. Giving them more choice and control over the meals they’ll receive.

Customer Success Stories

We put a spotlight on the success stories Healthy Eats was receiving in their reviews. Rather than traditional write ups, we suggested as part of the content strategy to integrate video reviews they were receiving from various channels.