Our Process

We understand that every business has its own unique story and we strive to bring the story to life through our designs.

We approach every project with empathy and work closely with our clients to understand their goals and vision.

This allows us to deliver solutions that not only looks great but also truly represent who they are as a business.

Wafer
VIFF
Our comprehensive four point process for product development
Concept
V
I
F
F
Release
Vision
⚬  Product Ideation & Conceptualization⚬  Brand & Identity Design⚬  User Research & Persona Development⚬  Product Strategy & Road Mapping

A strong vision for the digital product provides direction and clarity to the development team, setting clear objectives, and paving the way for the product's success. It establishes a framework of goals and objectives that serve as a roadmap for the development process.

The importance of a well-defined vision in digital product development cannot be overstated. It creates a shared understanding among stakeholders, ensuring that everyone is on the same page regarding the product's purpose, target market, and value proposition. It is a powerful tool for aligning everyone involved in the development process towards the same goal.

Having a strong vision for the digital product not only provides a clear direction for the development team but also helps to maintain focus on the end-users. The vision ensures that the development team remains committed to creating a product that meets the needs of its users.

Insights
⚬  Analytics and data-driven decision making⚬  Competitive analysis and market research⚬  User testing and feedback analysis⚬  Customer journey mapping

Insights are a critical component of successful digital product development. By gathering data and analyzing user behavior, insights can be gleaned to inform design decisions and create products that are intuitive and easy to use.

Insights can be gathered through a variety of methods, including user research, analytics, and user testing. By understanding the needs and wants of the target audience, product developers can make informed decisions about product features, design, and functionality. Insights can also help identify pain points and areas of opportunity for improvement.

Insights can also be used to evaluate the success of a product after launch. By monitoring user behavior and analyzing data, product developers can make iterative improvements to the product over time, ensuring that it remains relevant and effective.

Form
⚬  UX/UI design and prototyping⚬  Information architecture and wireframing⚬  Visual design and interactive design⚬  Responsive web design and mobile app design

Form lies in the fact that it directly impacts user engagement and experience. A well-designed and visually appealing product not only attracts users but also enhances their experience with the product.

The Form of a product includes elements such as color, typography, layout, imagery, and overall user interface design. Each element plays a crucial role in creating a seamless user experience.

An effective Form also aligns with the product's Vision and Function, conveying the intended message and purpose to the user. It is essential to ensure that the product's Form is consistent across all platforms and devices, as it reinforces the product's identity and brand image.

Function
⚬  Front-end and back-end development⚬  Full-stack development⚬  Quality assurance and testing⚬  DevOps and deployment

Function involves the technical implementation of a product, including its architecture, coding, and testing. A product with strong functional attributes will perform optimally, be reliable, and provide a satisfying user experience.

Function plays a critical role in a product's success because it directly impacts the user experience. A product that is difficult to use or lacks key features will likely receive negative feedback and ultimately fail in the market. On the other hand, a product that is intuitive and performs well will be well-received by users and lead to positive reviews and increased adoption.

The function of a product is closely tied to its overall design and technology. The design team considers the function of the product when creating the user interface and overall user experience. While the technology team ensure that the product's features and capabilities are properly implemented and tested for performance.

Our Focus Areas
Apps &Websites
3D &Motion
Branding& Strategy